James Norris, Social Emotional Coach grew up in the inner city of Los Angeles, California, in a single-parent household. Even though Mr. Norris was exposed to many negative experiences, his mother stressed to him that education would be the avenue to create a better life for himself. He was successful in obtaining his Associate of Arts degree from Los Angeles Valley Community College. He then received a football scholarship from Western Illinois University and completed his degree in Liberal Studies with a focus in education. After graduation, he pursued a professional football career, signing a two Arena Football League contracts with the Spokane Shock and Stockton Lightening. He understands how valuable mentors and counselors can be in providing a safe place where young men can untangle from past suffering and venture forth with strength and hope.